101 Cleveland is a trio of 3 buildings ranging between 3 and 9 storeys.

Cleveland is a collection of 88 boutique-styled apartments, consisting of One, Two and Three bedrooms in a contemporary style fit-out, with 4 luxury penthouses overlooking the city of London. Each Penthouse is decorated to the highest standard with paint, wallpapers and polished plaster.

Cleveland Street offers its residents a full suite of hotel-style amenities, such as a Private Dining, Residents lounge, Bar, and not forgetting the Gym and Wellness suite.

Painting & Decorating


Fitzrovia, London


December 2021

The smallest of blocks consisting of 15 units for affordable living was decorated using Dulux water-based eggshell to all walls and ceilings.

The remaining 2 blocks were finished in a neutral pallet in Dulux durable flat matt, and diamond eggshell, whilst the corridors have a darker tone, khaki walls and almost Navy-like joinery, added with low-level lighting to give the most exquisite feel.

Within the amenity facilities and corridors, a subtle grass paper has been installed on adjacent walls to compliment the painted finishes.
The apartments were fully plastered, and above each feature wall was a set of downlights, which highlighted all the imperfections of a hand-applied finish.

Whilst British standards had come into play, the client was adamant that that particular wall had to look perfect and therefore had more work carried out on it than any other wall within.

We had to work closely with the plaster and the client to ensure these walls were of the highest standard ensuring that each wall was handed over individually.

As well as all the showpiece areas. we completed back-of-house areas too consisting of bike stores, bin stores and plant rooms. Walls were sealed with sika proseal w clear in colour, or painted, using a Dulux weather shield in a concrete grey. Floors were also painted using either a Johnstones 2-part epoxy or Armstead anti-slip.